Geo Strategies in Romania

Geo Strategies works with organisations across industries and government to help inform decisions based on location and demographics. We have created extensive information products for Central & Eastern Europe which enable the user to analyse, profile and map the social and economic characteristics of areas – typically down to postcode level. Our market planning … [Read More...]

Geomarketing

Every business in the marketplace today needs to understand, define, analyse and model data in order to analyse and segment their market, to prospect, analyse and target customers, to analyse and define sales territories or to select a … [Read More...]

Mosaic Romania

Customer in focus

Geo Strategies, in partnership with Experian have announced the development of their latest country-specific consumer classification with the launch of Mosaic Romania for consumer segmentation. Mosaic Romania is a completely new … [Read More...]

Cross-channel Marketing

In today’s digital world, it is vital to communicate with customers across all their favourite channels including the full range of digital media including blogs and tweets. The Experian Cross Channel Marketing Platform (ECCMP) delivers … [Read More...]

Big Data Analytics

Geo Strategies specialises in the organisation and structuring of Big Data to help companies understand their customers. Understanding your customer   There is a huge difference between Big Data and … [Read More...]

Location Insight

Digital Europe

Modern business activities increasingly depend on reliable and accurate address data. This is particularly true for CRM and data warehousing applications where unclear structures and different formats reduce the … [Read More...]

Data Quality

Elements of data quality

Data quality management allows for up-to-date and clean information that is the first step towards a single customer view. This is particularly required in Romania. Data quality: the first step to an effective … [Read more...]