Single Customer View

Geo Strategies assists clients to achieve a single customer view (SCV) from multiple datasets.

Actionable insight provides competitive advantage

A single customer view (SCV) is a readily accessible summary of customer relationships across different products, brands, channels or businesses, driven by a unique identifier which enable consistent linkages across Big Data.

An SCV has considerable benefits:SCV-1

  • It improves knowledge of customer behaviour over time to optimise acquisition, cross-sell and retention strategies
  • It helps align marketing spend with customer value
  • Targets advertising spend with customer profiles

A single customer view results in –

  • Efficiencies through reduced wastage for duplicate contracts
  • Improved customer service experience as they are recognised as individuals
  • Increased engagement with web and e-mails through personalisation of content
  • Greater automation of decisions based on trigger events


According to Jack Welch – the former CEO of GE:

“There are only two sources of competitive advantage: the ability to learn more about customers faster than the competition, and the ability to turn that learning into action faster than the competition”.